Description: Empower your patients and staffs with automation to enhance the practice experience, increase revenue, and eliminate no-shows.

Description: Learn from Heather and Julie how you can provide next level patient outcomes for your practice and get answers to your teams, and patients, most frequently asked questions.

Description: Progressive practices have learned that merchandising is a key component in serving the patients true visual and style needs. Why do some thrive and deliver consistent growth and outstanding profits while others merely languish in mediocrity? Why do some locations feel full of life, excitement and possibilities, while others are blasé? Merchandising is the key!

Description: Join Skyler Werner as he shares real-world strategies for transforming your patient experience. Learn how to empower your staff to:
Deliver Exceptional Patient Experiences: Creating a modern, patient-centered approach.
Script to Success:  Skyler will share the scripts his clinic uses to guide patients through the new experience.
Achieve Accurate Readings Quickly: Optimize your workflow for efficiency and precision.
Communicate the Value: Explain to patients how these changes lead to a better experience and improved outcomes.
Implement Staff-Led Patient Experiences: See how empowering your team drives positive results.

Description: An interactive presentation that explores how emotional intelligence, effective upselling techniques, and comprehensive product knowledge can transform patient experiences and enhance practice success.

Description: Join this session to understand how the newest tools from Frame Dream can streamline processes, free up your time from boring, administrative tasks, and delight your patients. When your patients shop before they arrive - your capture rate goes through the roof! When staff members function as brand managers rather than stock clerks, the Optical becomes a vibrant retail experience. Start your Exchange off right by hanging out with the Frame Dream team!

Description: Unlock the power of branding to elevate your optical! In this exclusive session, join Hayley Friel, the designer of Kate Spade as we take a deep dive into the brand's creative process and how it translates into eyewear design. Learn how to harness the influence of designer brands to attract new clients, enhance your office's image, and create a compelling retail experience. Discover practical startegies to integrate brand storytelling into your sales approach and turn fashion-forward eyewear into a business growth tool.

Description: This is a practical course tailored for eye care professionals aiming to enhance the presbyopic patient experience with multi-focal contact lenses. Participants will delve into the unique challenges and opportunities associated with fitting multi-focal lenses, focusing on strategies to improve patient comfort, satisfaction, and compliance.

Description: Considering an in-house edging system but unsure where to begin or how it can impact your bottom line? Join our hands-on course to uncover the benefits of adding in-house lens finishing to your practice, helping you save on lab fees, streamline operations, and enhance profitability. In this interactive session, participants will learn: 1) Step-by-step guidance on setting up an in-house lens finishing system, 2) Key strategies for maximizing profits and reducing outsourcing costs; and 3) how Briot Couture's easy-to-use edging technology simplifies the process for seamless integration into your practice. This course is presented by Visionix, the global leader in eye care innovation, manufacturing industry-leading solutions like Optovue OCT/OCT-A, multimodal Visionix screening, refraction systems, and the Briot and Weco lens finishing equipment. Visionix is dedicated to providing a complete suite of advanced visual health solutions that elevate the patient experience.

Description: We will explore the relationship between consumer psychology and purchasing behavior in an optical setting. Participants will discover the cognitive and emotional factors that influence patients' decisions when selecting eyewear while examining key concepts such as decision-making processes, brand perception, and the role of marketing in shaping patient attitudes. By the end of this session, participants will be equipped with actionable insights and tools to positively influence patient behavior and enhance the overall optical shopping experience.

Description: Become as much of an expert in wearable technology as you are in frame styling and lens technologies. Learn how to effectively integrate wearable technology during your time with patients and take their optical experience to the next level. 

Description: Optomap Imaging Techniques & Image Troubleshooting.

Description: What do Chick-fil-A, Amazon, and even your local coffee shop have in common? A modern checkout process that includes always accurate copay calculations is possible. Learn how to increase optical sales and WOW patients!

Description: Master essential skills and make a real impact in myopia management!
• Foundational Steps: Learn the couple of essentials to get started in myopia management.
• Overcoming Barriers: Prepare for common challenges and learn how to navigate them.
• Staff Empowerment: Understand and embrace your crucial role in the practice’s success.
• Impactful Strategies: Practice what works and avoid what doesn’t.
• Knowledge & Skills: Equip yourself to consistently prescribe treatment.
Don’t miss this opportunity to elevate your role and help up to 54 kids a month with myopia management!

Description: Join us for a panel with Heather and Julie, moderated by Matias, as we discuss how Neurolens can help your practice and team reach the next level and how to maximize your patient flow to achieve next level patient outcomes.

Description: Discover actionable marketing insights and merchandising strategies to engage your patients and team, empowering you to transform your results as a champion of Transitions lenses.

Description: Face the challenge and brush up on essential skills in this fit model workshop. The frame Fit-Police are in the house! Designed for both new opticians and seasoned professionals seeking to fine-tune their skills, this course dives into the essentials of frame fitting. With nearly 40% of frame-wearers experiencing poor fit, this session offers practical guidance to help you elevate patient satisfaction through personalized fittings. Through engaging content and video demonstrations with diverse models, you’ll explore both poor and good fit examples, equipping you to address each patient’s unique needs. With a mix of education and hands-on frame fitting, you’ll sharpen your skills to guide patients toward frames that match their face shapes, features, and sizes.

Description: Join this interactive breakout session to learn proven strategies for hiring, onboarding, and training virtual team members in your practice. Discover practical tools and best practices to build a successful, efficient remote team that enhances patient care and streamlines operations. Whether you’re new to virtual staffing or looking to improve your current processes, this session will offer valuable insights to help you succeed.

Description: Maestro Users & Newcomers Welcome. You’ll learn how Maestro2 can help your practice streamline your pre-testing with ONEscan capturing Macula, Optic Nerve, Retinal Photography and now with OCTA in just one sequence.

Description: This engaging course explores the essential principles of effective teamwork and collaboration to support patients getting into the right contact lenses and increasing practice performance. Participants will learn the key elements that contribute to high-performing teams, including communication, operational efficiency, and shared goals. Whether you are a team leader or a team member, this course will equip you with the tools to turn collaboration into a powerful driver of success.

Description: Digital Marketing is a critical part of your business. Staff leadership in integrating the process in your practice and putting into play a purposeful strategy to communicate to the patients is critical. You need to understand how to plan and implement this piece to your business. The discussion will give you the understanding and resources to work with the doctors and practice leaders to take on this responsibility.

Description: Enhance your knowledge and dive into the science and psychology of independent luxury eyewear with an exclusive training session from DITA. We will explore the artistry, innovation, materials, and craftsmanship that define luxury eyewear, discovering what makes it exceptional and how it can help distinguish your practice from the competition.

Description: Learn to leverage the full Vision Source recommended progressive portfolio to increase your capture rate. Course highlights: Portfolio selection for MVC vs Private Pay to maximize profitability, Retail Pricing strategy to increase Capture Rate, Recommended language to help patients understand the difference between different progressive lens solutions, Guidance on how to present price and how to present Vision Source exclusive Progressive lens technologies (I design, PALz)   

Description: Unlock the Power of Conversation!

• Be the Key to Success: As the first and last point of the patient journey, your influence is crucial.
• Engage Busy Parents: Learn how to turn brief interactions into impactful conversations that drive action.
• Empower Through Education: Discover how your role in educating parents can maximize the success of your myopia management program.

Join us to level up your skills and make a lasting difference in the lives of children, tweens, and teens with myopia!

Description: Face the challenge and brush up on essential skills in this fit model workshop. The frame Fit-Police are in the house! Designed for both new opticians and seasoned professionals seeking to fine-tune their skills, this course dives into the essentials of frame fitting. With nearly 40% of frame-wearers experiencing poor fit, this session offers practical guidance to help you elevate patient satisfaction through personalized fittings. Through engaging content and video demonstrations with diverse models, you’ll explore both poor and good fit examples, equipping you to address each patient’s unique needs. With a mix of education and hands-on frame fitting, you’ll sharpen your skills to guide patients toward frames that match their face shapes, features, and sizes.

Description: Unlock the potential of Visionix Eye Refract in this hands-on course designed for eye care professionals who want to elevate their refractive assessments with precision and efficiency. Visionix Eye Refract combines advanced wavefront technology and computer-driven algorithm’s guidance, creating a streamlined process that saves time while delivering accurate, reliable refraction results. This course offers practical training on operating and integrating Eye Refract into your practice, focusing on enhancing patient experience and optimizing workflow. In this interacive session, participants will: 1) Gain hands-on experience with the Visionix Eye Refract, including setup, operation, and interpretation of results, 2) Learn techniques to improve workflow efficiency and enhance patient satisfaction, 3) Discover how the technologiey's computer-driven algorithm's guidance can simplify refractions, providing consistent outcomes, and 4) Understand how to integrate Eye Refract with other Visionix screening and imaging devices for a comprehensive diagnostic approach.

Description: Patients get lots of information from their doctors during a visit, but staff are the main point of contact at any clinic. Come learn from two frontline staff members how your role in patient care integrates with Pure&Clean products!

Description: Discover actionable marketing insights and merchandising strategies to engage your patients and team, empowering you to transform your results as a champion of Transitions lenses.

Description: Does your practice have a proven strategy to boost annual supply sales, or are valuable opportunities being left behind? Join us to discover actionable methods to make every patient interaction count. Learn how to optimize your practice's touchpoints and take your annual supply sales to the next level. This is your chance to grow your expertise for measurable results!

Speakers: Drs. Jennifer Palombi and Arti Shah
JPalombi@coopervision.com
AShah@coopervision.com

Description: Unlock the power of effective communication through this dynamic program designed for professionals looking to enhance their interpersonal skills and boost their ability to influence others in various contexts. Participants will explore key concepts such as active listening, and non-verbal communication, all aimed at fostering impactful interactions. By the end of the session, attendees will possess a toolkit of strategies to enhance their influence in both personal and professional settings, enabling them to drive collaboration, motivate teams, and communicate effectively.

Description: Review the best practice protocol for dispensing audiological solutions at your practice