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Learning Lab Interactive Workshops

Learning Lab Interactive Workshops

The Learning Lab Interactive Workshops provide an engaging, hands-on learning experience, where you'll collaborate with colleagues to explore best practices and innovative implementation strategies within your practice. These workshops are led by your peers, offering practical insights and actionable knowledge to enhance your practice and patient experience. Seating is first come first serve.

Schedule:

Thursday, May 1: 3:00 - 3:45 pm

Friday, May 2: 3:00 - 3:45 pm & 4:00 - 4:45pm

Branded Care Beyond the Eyes: How to Build an Unforgettable Patient Experience

Course Description:

Elevate patient experience set consistent expectations, and create a patient-centric brand identity.

Speaker: Kim Crist

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Wearable Tech, Measurable Profit: New Revenue Channels for Optometric Practices

Course Description:

In an era where technology and healthcare converge, this innovative course explores the transformative impact of wearable technology on optometric practices. Designed for optometrists and practice managers, "Wearable Tech, Measurable Profit" delves into the burgeoning market of smart eyewear and health-monitoring devices, equipping participants with the knowledge to leverage these tools for enhanced patient care and new revenue streams.

Understand the Market: Gain insights into the latest trends in wearable technology, including devices specifically designed for eye health and visual performance.

Identify Revenue Opportunities: Learn how to integrate wearable tech into existing practice models, creating new service offerings and upselling opportunities that attract more patients and enhance their overall experience.

Implement Strategies: Explore practical strategies for incorporating wearables into patient care, including marketing techniques and operational adjustments that maximize profitability and streamline workflows.

Enhance Patient Engagement: Discover how wearable devices can foster stronger patient relationships through personalized care, improved adherence to treatment plans, and the collection of valuable data that informs practice decisions.

Evaluate Success: Develop skills to assess the financial impact of wearable technology on practice profitability, using key performance indicators and analytics to measure success and growth.

Join us for a forward-thinking course that empowers optometric professionals to embrace wearable technology, transform their practices, and ultimately drive measurable profits. Enhance your practice's capabilities and position yourself at the forefront of optometry's digital evolution!

Speakers: Nuance, Meta, and others

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Artificial Intelligence in Optometric Practice

Course Description: TBD

Speaker: Haley Perry

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Bringing HR into Focus: Best Practices for Optometric Professionals

Course Description:

Designed for optometric practice owners, managers, and team leaders, "Bringing HR into Focus: Best Practices for Optometric Professionals" equips participants with essential human resources strategies tailored specifically for the optometry field. As the landscape of healthcare continues to evolve, effective HR management is paramount in attracting, retaining, and developing top talent while ensuring compliance and fostering a positive workplace culture.

Comprehend HR Fundamentals: Gain a foundational understanding of human resources principles, including recruitment, onboarding, performance management, and employee relations, tailored to the unique needs of optometric practices.

Implement Best Practices: Explore proven HR best practices that enhance team dynamics, increase job satisfaction, and reduce staff turnover, ensuring a stable and effective workforce.

Cultivate a Positive Culture: Learn strategies for fostering an inclusive, supportive workplace environment that drives employee engagement and aligns with the practice’s mission and values.

Navigate Compliance and Legal Issues: Understand the essential labor laws and regulations impacting optometric practices, ensuring your practice adheres to compliance while mitigating risks associated with employment practices.

Develop Training and Development Programs: Discover how to create ongoing professional development opportunities that promote staff growth, skill enhancement, and succession planning within the practice.

Utilize Performance Metrics: Learn to track and assess key HR metrics that measure the effectiveness of your HR practices and their impact on practice success and patient care.

Join us for this vital course that emphasizes the importance of effective human resources in optometry. Empower yourself with the knowledge and tools to create a high-performing team that enhances patient care and drives the success of your optometric practice!

Speakers: Jill Hasselman + VS Member

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Sustaining Success: Elevating Optometric Staff through Targeted Development Programs

Course Description:

In a rapidly evolving healthcare landscape, the key to sustained success lies in the continuous development and empowerment of optometric staff. This dynamic course, "Sustaining Success: Elevating Optometric Staff through Targeted Development Programs," is designed for optometric practice leaders, managers, and HR professionals seeking to enhance staff capabilities, boost morale, and improve overall practice performance.

Participants in this course will:

Assess Current Skills and Needs: Learn how to evaluate the existing skill sets of your team and identify areas for targeted development that align with both individual career goals and the practice's objectives.

Design Effective Development Programs: Explore techniques for creating and implementing customized training programs that address the specific needs of various roles within your practice, from front desk staff to optometrists.

Foster a Culture of Learning: Discover strategies to cultivate an environment that encourages continuous education and professional growth, empowering staff to take ownership of their development journey.

Utilize Technology in Training: Explore the integration of modern technology and online resources into training programs, making learning accessible, engaging, and relevant for all staff members.

Measure Training Effectiveness: Learn to establish key performance indicators and feedback mechanisms to assess the impact of development programs on staff performance and patient care quality.

Retain Top Talent: Understand the connection between targeted development and employee satisfaction, and discover tactics to effectively retain skilled professionals in your practice.

Join us for this essential course that emphasizes the importance of staff development in maintaining a thriving optometric practice. Invest in your team’s future and equip them with the skills they need to excel, enhance patient experiences, and contribute to the long-term success of your practice!

Speakers: Brooke Carasco &  Jessica Schwager

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Seeing Eye to Eye: Understanding Personality Types for Clearer Communication in Optometry

Course Description:

Effective communication is the cornerstone of successful patient interactions and collaborative teamwork in optometry. In the course "Seeing Eye to Eye: Understanding Personality Types for Clearer Communication in Optometry," participants will explore the intricacies of personality types and their impact on communication styles within the practice setting.

This engaging course is designed for optometrists, staff members, and practice managers who aim to enhance their interpersonal skills and foster a more harmonious work environment. By understanding different personality types, participants will improve relationships with patients and colleagues alike.

In this course, you will:

Identify Key Personality Frameworks: Explore widely recognized personality models, such as the Myers-Briggs Type Indicator (MBTI) and DISC, to recognize the diverse personalities that contribute to your practice.

Enhance Communication Skills: Learn how to tailor communication strategies based on personality types, facilitating clearer and more effective interactions with patients and team members.

Improve Team Dynamics: Discover how understanding personality differences can lead to enhanced collaboration, conflict resolution, and a more cohesive work environment.

Customize Patient Interactions: Gain insights into how different personality types respond to various communication styles, allowing for more personalized patient care and improved patient satisfaction.

Practice Real-World Scenarios: Engage in practical exercises and role-playing scenarios to apply your learning and develop skills for navigating complex communication challenges in the practice.

Foster a Positive Practice Culture: Recognize the value of diversity in personality types and learn strategies to create an inclusive environment that respects and celebrates individual differences.

Join us for this informative and interactive course that will empower you to "see eye to eye" with your colleagues and patients. By honing your understanding of personality types and communication strategies, you will enhance your optometric practice's efficiency and create stronger, more meaningful connections in every interaction!

Speakers: A-A-ron + friend

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

The Perfect Fit: Boosting Frame Sales and Profitability in Your Practice

Course Description:

In the competitive landscape of optometry, maximizing frame sales is essential for enhancing practice profitability and ensuring patient satisfaction. "The Perfect Fit: Boosting Frame Sales and Profitability in Your Practice" is a targeted course designed for optometrists, practice managers, and optical staff seeking to elevate their frame-selling strategies and drive revenue growth.

Throughout this interactive course, participants will:

Understand Frame Trends and Market Insights: Explore the latest trends in eyewear fashion, materials, and technologies to stay ahead of the competition and meet evolving patient preferences.

Master Sales Techniques: Learn proven sales techniques and effective communication skills to engage patients, confidently present frame options, and highlight the benefits of various styles.

Conduct Effective Frame Assessments: Develop the ability to assess patients’ face shapes, lifestyle needs, and personal preferences to recommend the perfect frames that enhance their individual style and comfort.

Create a Compelling Display: Discover best practices for merchandising and display techniques that attract patients to your frame collection, making it easy for them to find and choose their ideal eyewear.

Implement Upselling Strategies: Learn how to introduce additional sales opportunities, such as lens upgrades, accessories, and protective coatings, without being pushy, to increase average transaction value.

Evaluate Your Pricing Model: Understand the fundamentals of competitive pricing strategies that reflect the quality of your frames while ensuring profitability and building patient loyalty.

Analyze Sales Metrics: Gain insights into key performance indicators to track frame sales success and develop actionable plans for continuous improvement.

Join us for this comprehensive course that will empower you and your practice to maximize frame sales and profitability. By implementing effective sales strategies and delivering exceptional customer experiences, you will create lasting relationships with your patients while driving significant growth for your optometric practice!

Speakers: Alex Martin & Alex Tadros

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Visual Solutions for Everyone: Improving Optical Lens Capture Rate

Course Description:

In the rapidly evolving world of optometry, enhancing your practice's lens capture rate is crucial for ensuring optimal patient care and increasing revenue. "Visual Solutions for Everyone: Improving Optical Lens Capture Rate" is a comprehensive course designed for optometrists, office managers, and optical staff aiming to streamline lens sales processes and boost practice profitability while meeting the diverse needs of patients.

Participants in this dynamic course will:

Understand Lens Options and Innovations: Explore the latest advancements in optical lenses, including specialty lenses, blue-light blocking options, and customizable features that cater to varying patient needs and preferences.

Enhance Patient Education: Learn effective communication strategies to educate patients about lens options, their benefits, and the importance of proper lens selection in relation to their visual health and lifestyle.

Implement Effective Sales Techniques: Discover proven sales techniques that encourage patients to upgrade their lenses, including personalized recommendations and empathetic listening to address their concerns and desires.

Optimize the Lens Presentation Process: Gain insights into best practices for presenting lens options in a clear, engaging manner, using visual aids and sample frames to facilitate informed decision-making.

Leverage Technology for Efficiency: Explore technological tools, such as lens simulation software and digital presentations, that can help visualize the benefits of different lens types and improve patient understanding.

Track and Analyze Metrics: Learn how to monitor key performance indicators related to lens capture rates, identify trends, and implement actionable strategies for continuous improvement within your practice.

Create a Patient-Centric Environment: Understand the importance of building a strong rapport with patients, creating an inviting atmosphere that encourages dialogue and builds confidence in their lens choices.

Join us for this essential course that will empower your practice to improve optical lens capture rates and deliver exceptional patient experiences. By implementing effective strategies and enhancing patient education, you will not only increase lens sales but also contribute to better visual outcomes for your patients, solidifying their loyalty to your practice.

Speakers: Aaron Banta + Brett Hagen

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

The Revenue Multiplier: Leveraging Medical Optometry for Practice Growth

Course Description:

As the field of optometry continues to evolve, integrating medical optometry into your practice is essential for driving growth and enhancing patient care. "The Revenue Multiplier: Leveraging Medical Optometry for Practice Growth" is a comprehensive course designed for optometrists, practice owners, and managers who aspire to expand their service offerings and maximize profitability by incorporating medical optometry into their practice.

In this engaging course, participants will:

Explore the Scope of Medical Optometry: Gain a thorough understanding of the various medical conditions that optometrists can diagnose and manage, from diabetic retinopathy to glaucoma and ocular surface disease.

Identify New Revenue Opportunities: Discover how expanding medical services can create additional revenue streams and attract new patient demographics, positioning your practice as a comprehensive eye care provider.

Implement Best Practices for Patient Management: Learn effective strategies for diagnosing, treating, and managing common ocular conditions, including the use of advanced diagnostic tools and therapeutic interventions.

Enhance Patient Education and Compliance: Develop techniques to educate patients about their ocular health conditions, the importance of treatment adherence, and how medical optometry can improve their overall well-being.

Utilize Technology for Growth: Explore how leveraging electronic health records (EHR), telehealth solutions, and other technological advancements can streamline workflows and enhance patient engagement in a medical optometry setting.

Market Your Expanded Services: Learn to effectively communicate the value of medical optometry services to your patients and the community, utilizing marketing strategies that highlight your practice’s unique capabilities.

Evaluate Practice Performance Metrics: Understand the key performance indicators relevant to medical services and learn how to assess the financial impact of integrating medical optometry into your practice.

Join us for this insightful course that will empower you to capitalize on the opportunities presented by medical optometry. By implementing best practices and enhancing your service offerings, you will not only contribute to better patient outcomes but also achieve sustainable growth and increased revenue for your practice. Embrace the future of eye care and become a leader in your field!

Speakers: Kyle Klute, Chris Wolfe

 
Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Claim Clarity: Demystifying Insurance, Billing, and Coding for Private Practices

Course Description:

Insurance 101 (Vision & Medical) Helpful tips for success on the first submission.

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Incorporating Virtual Team Members to Drive Efficiency

Course Description:

In an increasingly digital world, the ability to effectively manage virtual team members is essential for optimizing operational efficiency and enhancing overall productivity. "Incorporating Virtual Team Members to Drive Efficiency" is a practical course designed for leaders, managers, and team members looking to harness the power of remote talent while maintaining seamless collaboration and communication.

Participants will gain valuable insights and actionable strategies to successfully integrate virtual team members into their existing workflows, fostering a cohesive and efficient work environment.

In this course, you will:

Understand the Benefits of Virtual Teams: Explore the advantages of incorporating remote team members, including increased flexibility, access to a broader talent pool, and cost-saving opportunities.

Develop Effective Communication Strategies: Learn best practices for fostering clear and consistent communication within virtual teams, utilizing various tools and platforms to stay connected and engaged.

Implement Collaborative Tools and Technologies: Gain insights into essential digital tools and technologies that facilitate collaboration, project management, and information sharing among virtual team members.

Build a Strong Team Culture: Discover strategies to cultivate an inclusive and motivating team culture that bridges the gap between in-office and remote employees, ensuring all members feel valued and connected.

Establish Clear Roles and Expectations: Learn how to define roles and responsibilities for virtual team members, setting clear expectations that promote accountability and productivity.

Manage Performance and Feedback: Understand how to monitor team performance effectively in a virtual setting, including providing constructive feedback and support to drive continuous improvement.

Address Challenges of Remote Work: Identify common challenges associated with managing virtual teams, such as time zone differences and isolation, and develop strategies to overcome these obstacles.

Join us for this interactive course that empowers you to efficiently incorporate virtual team members into your practice or organization. By adopting effective strategies and tools, you will enhance collaboration, drive productivity, and create a successful remote work environment that adapts to the needs of your team and organization!

Speakers: Leslie Gallagher, Audrey Raley

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Leading Across Locations: Effective Team Management for Multi-Site Optometry Practices

Course Description:

In today's dynamic healthcare environment, effective leadership is crucial for the success of multi-site optometry practices. "Leading Across Locations: Effective Team Management for Multi-Site Optometry Practices" is a comprehensive course designed for optometrists, practice administrators, and managers who are responsible for overseeing teams across multiple locations.

This course will equip participants with the necessary skills and strategies to improve team dynamics, enhance communication, and ensure consistent patient care across all practice sites.

Participants will:

Develop Leadership Skills: Learn key leadership principles that foster collaboration, motivation, and accountability among team members spread across various locations.

Enhance Communication Strategies: Discover effective communication techniques tailored for a multi-site environment, ensuring clarity, engagement, and alignment among all team members.

Cultivate a Strong Organizational Culture: Explore strategies to promote a unified practice culture that reflects shared values and goals, creating a sense of belonging among staff at all sites.

Implement Best Practices for Team Management: Gain insights into best practices for hiring, training, and developing staff across multiple locations, ensuring each team is well-equipped to deliver exceptional patient care.

Utilize Technology for Collaboration: Familiarize yourself with digital tools and technologies that facilitate seamless communication, training, and collaboration among teams regardless of their location.

Address Challenges Unique to Multi-Site Practices: Identify and strategize solutions for common challenges faced by multi-site practices, such as inconsistent patient experiences, resource allocation, and staff retention.

Assess and Measure Team Performance: Learn to set key performance indicators (KPIs) and evaluate team performance across locations, implementing necessary adjustments to enhance productivity and service quality.

Join us for this insightful course that will empower you to effectively lead and manage teams across multiple optometry practice locations. By enhancing your leadership skills and implementing strategic management practices, you will contribute to improved operational efficiency, employee satisfaction, and patient outcomes, positioning your practice for long-term success!

Speakers: Kaitlyn Lee + OD

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Branded Care Beyond the Eyes: How to Build an Unforgettable Patient Experience

Course Description:

Elevate patient experience set consistent expectations, and create a patient-centric brand identity.

Speaker: Kim Crist

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Wearable Tech, Measurable Profit: New Revenue Channels for Optometric Practices

Course Description:

In an era where technology and healthcare converge, this innovative course explores the transformative impact of wearable technology on optometric practices. Designed for optometrists and practice managers, "Wearable Tech, Measurable Profit" delves into the burgeoning market of smart eyewear and health-monitoring devices, equipping participants with the knowledge to leverage these tools for enhanced patient care and new revenue streams.

Understand the Market: Gain insights into the latest trends in wearable technology, including devices specifically designed for eye health and visual performance.

Identify Revenue Opportunities: Learn how to integrate wearable tech into existing practice models, creating new service offerings and upselling opportunities that attract more patients and enhance their overall experience.

Implement Strategies: Explore practical strategies for incorporating wearables into patient care, including marketing techniques and operational adjustments that maximize profitability and streamline workflows.

Enhance Patient Engagement: Discover how wearable devices can foster stronger patient relationships through personalized care, improved adherence to treatment plans, and the collection of valuable data that informs practice decisions.

Evaluate Success: Develop skills to assess the financial impact of wearable technology on practice profitability, using key performance indicators and analytics to measure success and growth.

Join us for a forward-thinking course that empowers optometric professionals to embrace wearable technology, transform their practices, and ultimately drive measurable profits. Enhance your practice's capabilities and position yourself at the forefront of optometry's digital evolution!

Speakers: Nuance, Meta, and others

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Artificial Intelligence in Optometric Practice

Course Description: TBD

Speaker: Haley Perry

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Bringing HR into Focus: Best Practices for Optometric Professionals

Course Description:

Designed for optometric practice owners, managers, and team leaders, "Bringing HR into Focus: Best Practices for Optometric Professionals" equips participants with essential human resources strategies tailored specifically for the optometry field. As the landscape of healthcare continues to evolve, effective HR management is paramount in attracting, retaining, and developing top talent while ensuring compliance and fostering a positive workplace culture.

Comprehend HR Fundamentals: Gain a foundational understanding of human resources principles, including recruitment, onboarding, performance management, and employee relations, tailored to the unique needs of optometric practices.

Implement Best Practices: Explore proven HR best practices that enhance team dynamics, increase job satisfaction, and reduce staff turnover, ensuring a stable and effective workforce.

Cultivate a Positive Culture: Learn strategies for fostering an inclusive, supportive workplace environment that drives employee engagement and aligns with the practice’s mission and values.

Navigate Compliance and Legal Issues: Understand the essential labor laws and regulations impacting optometric practices, ensuring your practice adheres to compliance while mitigating risks associated with employment practices.

Develop Training and Development Programs: Discover how to create ongoing professional development opportunities that promote staff growth, skill enhancement, and succession planning within the practice.

Utilize Performance Metrics: Learn to track and assess key HR metrics that measure the effectiveness of your HR practices and their impact on practice success and patient care.

Join us for this vital course that emphasizes the importance of effective human resources in optometry. Empower yourself with the knowledge and tools to create a high-performing team that enhances patient care and drives the success of your optometric practice!

Speakers: Jill Hasselman + VS Member

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Sustaining Success: Elevating Optometric Staff through Targeted Development Programs

Course Description:

In a rapidly evolving healthcare landscape, the key to sustained success lies in the continuous development and empowerment of optometric staff. This dynamic course, "Sustaining Success: Elevating Optometric Staff through Targeted Development Programs," is designed for optometric practice leaders, managers, and HR professionals seeking to enhance staff capabilities, boost morale, and improve overall practice performance.

Participants in this course will:

Assess Current Skills and Needs: Learn how to evaluate the existing skill sets of your team and identify areas for targeted development that align with both individual career goals and the practice's objectives.

Design Effective Development Programs: Explore techniques for creating and implementing customized training programs that address the specific needs of various roles within your practice, from front desk staff to optometrists.

Foster a Culture of Learning: Discover strategies to cultivate an environment that encourages continuous education and professional growth, empowering staff to take ownership of their development journey.

Utilize Technology in Training: Explore the integration of modern technology and online resources into training programs, making learning accessible, engaging, and relevant for all staff members.

Measure Training Effectiveness: Learn to establish key performance indicators and feedback mechanisms to assess the impact of development programs on staff performance and patient care quality.

Retain Top Talent: Understand the connection between targeted development and employee satisfaction, and discover tactics to effectively retain skilled professionals in your practice.

Join us for this essential course that emphasizes the importance of staff development in maintaining a thriving optometric practice. Invest in your team’s future and equip them with the skills they need to excel, enhance patient experiences, and contribute to the long-term success of your practice!

Speakers: Brooke Carasco &  Jessica Schwager

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Seeing Eye to Eye: Understanding Personality Types for Clearer Communication in Optometry

Course Description:

Effective communication is the cornerstone of successful patient interactions and collaborative teamwork in optometry. In the course "Seeing Eye to Eye: Understanding Personality Types for Clearer Communication in Optometry," participants will explore the intricacies of personality types and their impact on communication styles within the practice setting.

This engaging course is designed for optometrists, staff members, and practice managers who aim to enhance their interpersonal skills and foster a more harmonious work environment. By understanding different personality types, participants will improve relationships with patients and colleagues alike.

In this course, you will:

Identify Key Personality Frameworks: Explore widely recognized personality models, such as the Myers-Briggs Type Indicator (MBTI) and DISC, to recognize the diverse personalities that contribute to your practice.

Enhance Communication Skills: Learn how to tailor communication strategies based on personality types, facilitating clearer and more effective interactions with patients and team members.

Improve Team Dynamics: Discover how understanding personality differences can lead to enhanced collaboration, conflict resolution, and a more cohesive work environment.

Customize Patient Interactions: Gain insights into how different personality types respond to various communication styles, allowing for more personalized patient care and improved patient satisfaction.

Practice Real-World Scenarios: Engage in practical exercises and role-playing scenarios to apply your learning and develop skills for navigating complex communication challenges in the practice.

Foster a Positive Practice Culture: Recognize the value of diversity in personality types and learn strategies to create an inclusive environment that respects and celebrates individual differences.

Join us for this informative and interactive course that will empower you to "see eye to eye" with your colleagues and patients. By honing your understanding of personality types and communication strategies, you will enhance your optometric practice's efficiency and create stronger, more meaningful connections in every interaction!

Speakers: A-A-ron + friend

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

The Perfect Fit: Boosting Frame Sales and Profitability in Your Practice

Course Description:

In the competitive landscape of optometry, maximizing frame sales is essential for enhancing practice profitability and ensuring patient satisfaction. "The Perfect Fit: Boosting Frame Sales and Profitability in Your Practice" is a targeted course designed for optometrists, practice managers, and optical staff seeking to elevate their frame-selling strategies and drive revenue growth.

Throughout this interactive course, participants will:

Understand Frame Trends and Market Insights: Explore the latest trends in eyewear fashion, materials, and technologies to stay ahead of the competition and meet evolving patient preferences.

Master Sales Techniques: Learn proven sales techniques and effective communication skills to engage patients, confidently present frame options, and highlight the benefits of various styles.

Conduct Effective Frame Assessments: Develop the ability to assess patients’ face shapes, lifestyle needs, and personal preferences to recommend the perfect frames that enhance their individual style and comfort.

Create a Compelling Display: Discover best practices for merchandising and display techniques that attract patients to your frame collection, making it easy for them to find and choose their ideal eyewear.

Implement Upselling Strategies: Learn how to introduce additional sales opportunities, such as lens upgrades, accessories, and protective coatings, without being pushy, to increase average transaction value.

Evaluate Your Pricing Model: Understand the fundamentals of competitive pricing strategies that reflect the quality of your frames while ensuring profitability and building patient loyalty.

Analyze Sales Metrics: Gain insights into key performance indicators to track frame sales success and develop actionable plans for continuous improvement.

Join us for this comprehensive course that will empower you and your practice to maximize frame sales and profitability. By implementing effective sales strategies and delivering exceptional customer experiences, you will create lasting relationships with your patients while driving significant growth for your optometric practice!

Speakers: Alex Martin & Alex Tadros

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Visual Solutions for Everyone: Improving Optical Lens Capture Rate

Course Description:

In the rapidly evolving world of optometry, enhancing your practice's lens capture rate is crucial for ensuring optimal patient care and increasing revenue. "Visual Solutions for Everyone: Improving Optical Lens Capture Rate" is a comprehensive course designed for optometrists, office managers, and optical staff aiming to streamline lens sales processes and boost practice profitability while meeting the diverse needs of patients.

Participants in this dynamic course will:

Understand Lens Options and Innovations: Explore the latest advancements in optical lenses, including specialty lenses, blue-light blocking options, and customizable features that cater to varying patient needs and preferences.

Enhance Patient Education: Learn effective communication strategies to educate patients about lens options, their benefits, and the importance of proper lens selection in relation to their visual health and lifestyle.

Implement Effective Sales Techniques: Discover proven sales techniques that encourage patients to upgrade their lenses, including personalized recommendations and empathetic listening to address their concerns and desires.

Optimize the Lens Presentation Process: Gain insights into best practices for presenting lens options in a clear, engaging manner, using visual aids and sample frames to facilitate informed decision-making.

Leverage Technology for Efficiency: Explore technological tools, such as lens simulation software and digital presentations, that can help visualize the benefits of different lens types and improve patient understanding.

Track and Analyze Metrics: Learn how to monitor key performance indicators related to lens capture rates, identify trends, and implement actionable strategies for continuous improvement within your practice.

Create a Patient-Centric Environment: Understand the importance of building a strong rapport with patients, creating an inviting atmosphere that encourages dialogue and builds confidence in their lens choices.

Join us for this essential course that will empower your practice to improve optical lens capture rates and deliver exceptional patient experiences. By implementing effective strategies and enhancing patient education, you will not only increase lens sales but also contribute to better visual outcomes for your patients, solidifying their loyalty to your practice.

Speakers: Aaron Banta + Brett Hagen

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

The Revenue Multiplier: Leveraging Medical Optometry for Practice Growth

Course Description:

As the field of optometry continues to evolve, integrating medical optometry into your practice is essential for driving growth and enhancing patient care. "The Revenue Multiplier: Leveraging Medical Optometry for Practice Growth" is a comprehensive course designed for optometrists, practice owners, and managers who aspire to expand their service offerings and maximize profitability by incorporating medical optometry into their practice.

In this engaging course, participants will:

Explore the Scope of Medical Optometry: Gain a thorough understanding of the various medical conditions that optometrists can diagnose and manage, from diabetic retinopathy to glaucoma and ocular surface disease.

Identify New Revenue Opportunities: Discover how expanding medical services can create additional revenue streams and attract new patient demographics, positioning your practice as a comprehensive eye care provider.

Implement Best Practices for Patient Management: Learn effective strategies for diagnosing, treating, and managing common ocular conditions, including the use of advanced diagnostic tools and therapeutic interventions.

Enhance Patient Education and Compliance: Develop techniques to educate patients about their ocular health conditions, the importance of treatment adherence, and how medical optometry can improve their overall well-being.

Utilize Technology for Growth: Explore how leveraging electronic health records (EHR), telehealth solutions, and other technological advancements can streamline workflows and enhance patient engagement in a medical optometry setting.

Market Your Expanded Services: Learn to effectively communicate the value of medical optometry services to your patients and the community, utilizing marketing strategies that highlight your practice’s unique capabilities.

Evaluate Practice Performance Metrics: Understand the key performance indicators relevant to medical services and learn how to assess the financial impact of integrating medical optometry into your practice.

Join us for this insightful course that will empower you to capitalize on the opportunities presented by medical optometry. By implementing best practices and enhancing your service offerings, you will not only contribute to better patient outcomes but also achieve sustainable growth and increased revenue for your practice. Embrace the future of eye care and become a leader in your field!

Speakers: Kyle Klute, Chris Wolfe

 
Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Claim Clarity: Demystifying Insurance, Billing, and Coding for Private Practices

Course Description:

Insurance 101 (Vision & Medical) Helpful tips for success on the first submission.

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Incorporating Virtual Team Members to Drive Efficiency

Course Description:

In an increasingly digital world, the ability to effectively manage virtual team members is essential for optimizing operational efficiency and enhancing overall productivity. "Incorporating Virtual Team Members to Drive Efficiency" is a practical course designed for leaders, managers, and team members looking to harness the power of remote talent while maintaining seamless collaboration and communication.

Participants will gain valuable insights and actionable strategies to successfully integrate virtual team members into their existing workflows, fostering a cohesive and efficient work environment.

In this course, you will:

Understand the Benefits of Virtual Teams: Explore the advantages of incorporating remote team members, including increased flexibility, access to a broader talent pool, and cost-saving opportunities.

Develop Effective Communication Strategies: Learn best practices for fostering clear and consistent communication within virtual teams, utilizing various tools and platforms to stay connected and engaged.

Implement Collaborative Tools and Technologies: Gain insights into essential digital tools and technologies that facilitate collaboration, project management, and information sharing among virtual team members.

Build a Strong Team Culture: Discover strategies to cultivate an inclusive and motivating team culture that bridges the gap between in-office and remote employees, ensuring all members feel valued and connected.

Establish Clear Roles and Expectations: Learn how to define roles and responsibilities for virtual team members, setting clear expectations that promote accountability and productivity.

Manage Performance and Feedback: Understand how to monitor team performance effectively in a virtual setting, including providing constructive feedback and support to drive continuous improvement.

Address Challenges of Remote Work: Identify common challenges associated with managing virtual teams, such as time zone differences and isolation, and develop strategies to overcome these obstacles.

Join us for this interactive course that empowers you to efficiently incorporate virtual team members into your practice or organization. By adopting effective strategies and tools, you will enhance collaboration, drive productivity, and create a successful remote work environment that adapts to the needs of your team and organization!

Speakers: Leslie Gallagher, Audrey Raley

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

Leading Across Locations: Effective Team Management for Multi-Site Optometry Practices

Course Description:

In today's dynamic healthcare environment, effective leadership is crucial for the success of multi-site optometry practices. "Leading Across Locations: Effective Team Management for Multi-Site Optometry Practices" is a comprehensive course designed for optometrists, practice administrators, and managers who are responsible for overseeing teams across multiple locations.

This course will equip participants with the necessary skills and strategies to improve team dynamics, enhance communication, and ensure consistent patient care across all practice sites.

Participants will:

Develop Leadership Skills: Learn key leadership principles that foster collaboration, motivation, and accountability among team members spread across various locations.

Enhance Communication Strategies: Discover effective communication techniques tailored for a multi-site environment, ensuring clarity, engagement, and alignment among all team members.

Cultivate a Strong Organizational Culture: Explore strategies to promote a unified practice culture that reflects shared values and goals, creating a sense of belonging among staff at all sites.

Implement Best Practices for Team Management: Gain insights into best practices for hiring, training, and developing staff across multiple locations, ensuring each team is well-equipped to deliver exceptional patient care.

Utilize Technology for Collaboration: Familiarize yourself with digital tools and technologies that facilitate seamless communication, training, and collaboration among teams regardless of their location.

Address Challenges Unique to Multi-Site Practices: Identify and strategize solutions for common challenges faced by multi-site practices, such as inconsistent patient experiences, resource allocation, and staff retention.

Assess and Measure Team Performance: Learn to set key performance indicators (KPIs) and evaluate team performance across locations, implementing necessary adjustments to enhance productivity and service quality.

Join us for this insightful course that will empower you to effectively lead and manage teams across multiple optometry practice locations. By enhancing your leadership skills and implementing strategic management practices, you will contribute to improved operational efficiency, employee satisfaction, and patient outcomes, positioning your practice for long-term success!

Speakers: Kaitlyn Lee + OD

Thursday, 3:00 - 3:45 pm and Friday, 3:00 - 3:45 pm & 4:00 - 4:45 pm

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