Description: Offering nutraceuticals, supplements, and targeted dry eye products can enhance patient outcomes while strengthening practice profitability. In this peer-led discussion, colleagues will share practical approaches to integrating these categories into everyday care — from staff education and patient communication to pricing and product selection. Be prepared to share and discuss best practices for building a sustainable model that aligns clinical integrity with business growth.

Speaker:

Description: Every interaction in the practice — whether staff-to-staff or staff-to-patient — hinges on effective communication. In this peer-led discussion, participants will explore how different communication styles impact team dynamics and patient experiences. Be prepared to share and discuss strategies for “reading the room,” adapting your approach to fit the situation, and creating an environment where messages are heard, understood, and acted upon.

Description: Clear systems create consistency, reduce chaos, and empower teams to work at their best. In this peer-led discussion, participants will share how they’ve designed and implemented systems that improve workflow, accountability, and overall efficiency. Be prepared to discuss what’s worked — and what hasn’t — in aligning team roles, communication, and daily processes to keep the practice running smoothly.

Description: From digital platforms to community outreach, effective marketing meets patients where they are. In this peer-led discussion, participants will share strategies for using both social media and traditional marketing to strengthen patient relationships and attract new ones. Be prepared to discuss how tools like the Marketing Toolkit and Eulertiy can streamline your efforts, create consistent messaging, and help your practice stand out in a crowded marketplace.

Description: Artificial intelligence is rapidly changing how practices manage workflows, communication, and patient care. In this peer-led discussion, participants will share real-world examples of how AI tools are being used to save time, enhance efficiency, and support better clinical and business decisions. Be prepared to discuss best practices, common pitfalls, and practical ways to integrate AI into your daily operations without losing the human touch.

Description: Building the right lens portfolio starts with understanding your patients — their visual needs, lifestyle, and how their vision plan influences buying decisions. In this peer-led discussion, participants will explore how to balance premium offerings, managed vision care allowances, and patient budgets to create an optical experience that feels customized and compelling. Be prepared to share and discuss best practices for improving capture rate, simplifying patient choices, and helping patients confidently say “yes” to purchasing in your office.

Description: Myopia management is no longer a niche specialty — it’s an essential part of modern primary eye care. In this peer-led discussion, participants will explore how to identify candidates, educate parents, and incorporate myopia management into their existing exam flow. Be prepared to share and discuss best practices for building awareness among patients, training staff, and overcoming common barriers to offering this important service in any practice setting.

Description: Selling isn’t about pressure — it’s about helping patients follow through on the care they need. In this peer-led discussion, participants will explore how every recommendation, from prescribed eye drops to eyewear purchases and follow-up visits, is an act of service that drives better outcomes. Be prepared to share and discuss how to shift team mindsets around selling, build confidence in patient communication, and create a culture where recommending care is seen as serving patients, not selling to them.

Description: Today’s patients aren’t just buying eyewear — they’re seeking an experience that feels personalized, modern, and engaging. In this peer-led discussion, participants will explore how to design an optical journey that inspires patients to purchase in-office, from curating the right brand assortment to managing static boards and encouraging “pre-shopping.” Be prepared to share and discuss best practices for creating an optical environment that reflects your brand, delights patients, and strengthens both capture and long-term loyalty.

Description: Leading a team takes more than delegation — it requires understanding what motivates people, how to set expectations, and how to develop each team member’s potential. In this peer-led discussion, participants will explore the fundamentals of effective people management, including communication, accountability, and coaching for performance. Be prepared to share and discuss real-world strategies for building trust, addressing challenges, and creating a culture where individuals and the practice can thrive together.

Description: Contact lenses are often viewed as a low-margin category — but when approached strategically, they can become a powerful driver of both patient satisfaction and practice growth. In this peer-led discussion, participants will explore how to improve contact lens exam capture, streamline product sales, and maximize profitability through smart pricing, patient education, and team alignment. Be prepared to share and discuss best practices for creating an enjoyable, seamless contact lens experience that benefits both patients and the practice.

Description: Practice growth starts with exceptional patient care — when systems are designed so each encounter naturally leads to the next step in the patient journey. In this peer-led discussion, participants will explore how to connect the comprehensive exam to other areas of the practice, such as dry eye, contact lenses, optical, and medical eye care. Be prepared to share and discuss best practices for creating processes that transform clinical excellence into sustainable growth.

Description: Understanding your team’s natural talents can transform how you lead, delegate, and collaborate. In this peer-led discussion, participants will explore how to apply the Working Genius model to real practice challenges — from improving communication to aligning roles with strengths. Be prepared to share and discuss best practices for using Working Genius to increase engagement, reduce frustration, and build a team that consistently performs at its best.

Description: Pediatric patients can be some of the most rewarding — and sometimes most challenging — encounters in primary care optometry. In this peer-led discussion, participants will share practical strategies for creating a positive experience for children and their parents, even without specializing in pediatrics. Be prepared to discuss techniques for exams, communication, and teamwork that help young patients feel comfortable, ensure accurate results, and strengthen family loyalty to your practice.

Description: Financial success doesn’t stop at running a profitable practice — it extends to how you manage, protect, and grow your personal wealth. In this peer-led discussion, participants will share insights and strategies on saving, investing, tax planning, and protecting assets unique to optometric professionals. Be prepared to discuss best practices for balancing short-term financial goals with long-term security, and how intentional planning today can create greater freedom tomorrow.

Description: Attracting great people is only half the battle — keeping them engaged and growing is what builds a thriving practice. In this peer-led discussion, participants will explore strategies for developing team members through training, mentorship, and clear career pathways while creating a culture that supports long-term retention. Be prepared to share and discuss what’s worked in your practice to build loyalty, accountability, and a team that grows alongside your business.

Description: Accuracy in billing and coding directly impacts your bottom line — even small errors can mean major losses. In this hands-on, peer-led wet lab, participants will work through real-world coding scenarios to identify common mistakes, clarify documentation requirements, and apply best practices that protect revenue and compliance. Be prepared to share and discuss strategies that help your team code confidently, capture full value for services provided, and avoid costly oversights.

Description: Accuracy in billing and coding directly impacts your bottom line — even small errors can mean major losses. In this hands-on, peer-led wet lab, participants will work through real-world coding scenarios to identify common mistakes, clarify documentation requirements, and apply best practices that protect revenue and compliance. Be prepared to share and discuss strategies that help your team code confidently, capture full value for services provided, and avoid costly oversights.

Description: Attracting great people is only half the battle — keeping them engaged and growing is what builds a thriving practice. In this peer-led discussion, participants will explore strategies for developing team members through training, mentorship, and clear career pathways while creating a culture that supports long-term retention. Be prepared to share and discuss what’s worked in your practice to build loyalty, accountability, and a team that grows alongside your business.

Description: Financial success doesn’t stop at running a profitable practice — it extends to how you manage, protect, and grow your personal wealth. In this peer-led discussion, participants will share insights and strategies on saving, investing, tax planning, and protecting assets unique to optometric professionals. Be prepared to discuss best practices for balancing short-term financial goals with long-term security, and how intentional planning today can create greater freedom tomorrow.

Description: Pediatric patients can be some of the most rewarding — and sometimes most challenging — encounters in primary care optometry. In this peer-led discussion, participants will share practical strategies for creating a positive experience for children and their parents, even without specializing in pediatrics. Be prepared to discuss techniques for exams, communication, and teamwork that help young patients feel comfortable, ensure accurate results, and strengthen family loyalty to your practice.

Description: Understanding your team’s natural talents can transform how you lead, delegate, and collaborate. In this peer-led discussion, participants will explore how to apply the Working Genius model to real practice challenges — from improving communication to aligning roles with strengths. Be prepared to share and discuss best practices for using Working Genius to increase engagement, reduce frustration, and build a team that consistently performs at its best.

Description: Practice growth starts with exceptional patient care — when systems are designed so each encounter naturally leads to the next step in the patient journey. In this peer-led discussion, participants will explore how to connect the comprehensive exam to other areas of the practice, such as dry eye, contact lenses, optical, and medical eye care. Be prepared to share and discuss best practices for creating processes that transform clinical excellence into sustainable growth.

Description: Contact lenses are often viewed as a low-margin category — but when approached strategically, they can become a powerful driver of both patient satisfaction and practice growth. In this peer-led discussion, participants will explore how to improve contact lens exam capture, streamline product sales, and maximize profitability through smart pricing, patient education, and team alignment. Be prepared to share and discuss best practices for creating an enjoyable, seamless contact lens experience that benefits both patients and the practice.

Description: Leading a team takes more than delegation — it requires understanding what motivates people, how to set expectations, and how to develop each team member’s potential. In this peer-led discussion, participants will explore the fundamentals of effective people management, including communication, accountability, and coaching for performance. Be prepared to share and discuss real-world strategies for building trust, addressing challenges, and creating a culture where individuals and the practice can thrive together.

Description: Today’s patients aren’t just buying eyewear — they’re seeking an experience that feels personalized, modern, and engaging. In this peer-led discussion, participants will explore how to design an optical journey that inspires patients to purchase in-office, from curating the right brand assortment to managing static boards and encouraging “pre-shopping.” Be prepared to share and discuss best practices for creating an optical environment that reflects your brand, delights patients, and strengthens both capture and long-term loyalty.

Description: Selling isn’t about pressure — it’s about helping patients follow through on the care they need. In this peer-led discussion, participants will explore how every recommendation, from prescribed eye drops to eyewear purchases and follow-up visits, is an act of service that drives better outcomes. Be prepared to share and discuss how to shift team mindsets around selling, build confidence in patient communication, and create a culture where recommending care is seen as serving patients, not selling to them.

Description: Myopia management is no longer a niche specialty — it’s an essential part of modern primary eye care. In this peer-led discussion, participants will explore how to identify candidates, educate parents, and incorporate myopia management into their existing exam flow. Be prepared to share and discuss best practices for building awareness among patients, training staff, and overcoming common barriers to offering this important service in any practice setting.

Description: Building the right lens portfolio starts with understanding your patients — their visual needs, lifestyle, and how their vision plan influences buying decisions. In this peer-led discussion, participants will explore how to balance premium offerings, managed vision care allowances, and patient budgets to create an optical experience that feels customized and compelling. Be prepared to share and discuss best practices for improving capture rate, simplifying patient choices, and helping patients confidently say “yes” to purchasing in your office.

Description: Artificial intelligence is rapidly changing how practices manage workflows, communication, and patient care. In this peer-led discussion, participants will share real-world examples of how AI tools are being used to save time, enhance efficiency, and support better clinical and business decisions. Be prepared to discuss best practices, common pitfalls, and practical ways to integrate AI into your daily operations without losing the human touch.

Description: From digital platforms to community outreach, effective marketing meets patients where they are. In this peer-led discussion, participants will share strategies for using both social media and traditional marketing to strengthen patient relationships and attract new ones. Be prepared to discuss how tools like the Marketing Toolkit and Eulertiy can streamline your efforts, create consistent messaging, and help your practice stand out in a crowded marketplace.

Description: Clear systems create consistency, reduce chaos, and empower teams to work at their best. In this peer-led discussion, participants will share how they’ve designed and implemented systems that improve workflow, accountability, and overall efficiency. Be prepared to discuss what’s worked — and what hasn’t — in aligning team roles, communication, and daily processes to keep the practice running smoothly.

Description: Every interaction in the practice — whether staff-to-staff or staff-to-patient — hinges on effective communication. In this peer-led discussion, participants will explore how different communication styles impact team dynamics and patient experiences. Be prepared to share and discuss strategies for “reading the room,” adapting your approach to fit the situation, and creating an environment where messages are heard, understood, and acted upon.

Description: Offering nutraceuticals, supplements, and targeted dry eye products can enhance patient outcomes while strengthening practice profitability. In this peer-led discussion, colleagues will share practical approaches to integrating these categories into everyday care — from staff education and patient communication to pricing and product selection. Be prepared to share and discuss best practices for building a sustainable model that aligns clinical integrity with business growth.

Speaker: