The Staff Development Studios are hands on training specifically designed for staff. Each year we hear how important it is for Vision Source to provide training and education that will help elevate the skillset of staff across categories be it in the optical, a technical skill or customer service & sales. These courses will take place on Wednesday concurrent with continuing Education. Each session will be 50 minutes long with 10 minutes of transition time. Staff should come ready to learn and engage with participating vendors.
Become an optomap® Ultra-Widefield (UWF™) Imaging Expert (10:00 am)
Speaker: Andrew Franchuk
Vendor: Optos
Description: Optomap, the ONLY single-capture UWF retinal image is fast, patient friendly, and clinically valuable. High quality images help your doctor see more and engage patients in their eye health. This course will help you capture and review the best possible UWF images.
Welcoming Patients to Presbyopia (10:00 am)
Speaker: Frank Pignera
Vendor: Essilor
Description: Research shows that patients can experience presbyopia earlier in life as digital device usage increases, particularly with smartphones reading distances have shortened, affecting near vision. In this course, we will examine the US lens market, as it exists today in 2021. We will review techniques for discussing presbyopia with new patients, and navigate their misconceptions by explaining advancements in progressive lens technologies. Ultimately guiding patients towards the best visual solution for presbyopia, progressive lenses.
The Power of the Brand (11:00 am)
Speaker: Destiny Bernat
Vendor: Transitions Optical
Description: Leveraging the power of the Transitions Brand in your practice. How do you leverage the national messaging to bring patients into your practice.
Don’t Leave your Patients’ Eyesight in Jeopardy: Up Your Game in Ortho-K (11:00 am)
Speaker: Christie Yee
Vendor: Euclid
Description: Learn more about Advanced Orthokeratology and Proactive Myopia Management Through a Lively Game of Jeopardy!
Lunch Break (Noon)
Myopia Needs You (1:00 pm)
Speaker: Dr. Justin Kwan
Vendor: Cooper
Description: Optimizing staffs role in the Myopia Management Practice
Safilo Is Right! Come On Down Game Show! (1:00 pm)
Speaker: Robin Brush
Vendor: Safilo
Description: Vision Source staff come on down! Register for Safilo’s studio, we will learn about how the brands of Safilo can bring profitability for your practice. Just like The Price is Right show, prizes will be won as we learn about the Safilo brands.
Style Bar Workshop (2:00 pm)
Speaker: Jonathan Smith
Vendor: Luxottica
Description: Frames are no longer purely functional. Today fashion meets function and people not only want to see better, and look good but even express oneself. Join us for an interactive Style Bar workshop exploring the basic principles of frame fashion fitting and learn how to build your patients a frames waredrobe to fit their look and personality.
Everything Speaks: What is Your Practice Saying? (2:00 pm)
Speaker: Ellen Katz
Vendor: Marcolin
Description: In this studio we will look at why the in-store-experience matters today more than ever and how the various elements within the practice impact that experience. We will then look to retail and optical best practices for how those who work with patients every day can create positive change and help build excellent experiences... and why they should want to.
Certification in Ocular Nutrition for Visual Performance and AMD (2:00 pm)
Speaker: Professor John Nolan, Ph.D. and Jim Stringham, Ph.D.
Vendor: MacuHealth
Description: This is a unique opportunity to attend the first ever, LIVE MacuLearn course, and learn about the latest in ocular nutrition from the scientists who conduct groundbreaking research and have contributed to breakthroughs in our knowledge and abilities to impact patients’ vision through nutrition. Join Professor John Nolan, of the Nutrition Research Centre Ireland, and Vision Scientist Jim Stringham, Ph.D. and earn your Certification in Ocular Nutrition. Attendees of this class will come away with a foundation of carotenoid knowledge that will help to better educate their patients and elevate the level of care in their practices.
Personality Profiles: Knowing Yourself and Others to Improve Personal Connections (3:00 pm)
Speaker: Anita Malone, Practice Experience Director
Vendor: Alcon
Description: This interactive and engaging studio will allow you to take a personality assessment, understand your own personality type and be able to evaluate others’ personality types as well. We will also teach some adaptive techniques to help you better adapt to other personality types to improve overall communication and connection. Oh, and we’ll have some laughs along the way as well.
How to Build Your Brand Through Social (3:00 pm)
Speaker: Jonathan Smith
Vendor: Luxottica
Description: Social media continutes to play an important part in any ECP's marketing strategy to create excitement, drive traffic and generate additional revenue. Join us for an advanced class on mastering your social media marketing with tips from our experts.
HAward-winning innovation with small company values (3:00 pm)
Speaker: Julia Clarke and Phaedra Chernoff
Vendor: L'Amy
Description: We will present our company and discuss our product innovations of fit, technology, and materials to find a fit and frame for every patient.
Become an optomap® Ultra-Widefield (UWF™) Imaging Expert (4:00 pm)
Speaker: Andrew Franchuk
Vendor: Optos (2nd Studio)
Description: Optomap, the ONLY single-capture UWF retinal image is fast, patient friendly, and clinically valuable. High quality images help your doctor see more and engage patients in their eye health. This course will help you capture and review the best possible UWF images.
Deliver Brands That Your Patients Desire! Selling Luxury Brands Develop Your Practice Brand (4:00 pm)
Speaker: Roberto Acevedo
Vendor: Kering
Description: How to enhance practice profitability by focusing on Luxury and Luxury Eyewear.
How to Boost Eyewear Sales and Make Patients Happier… at the Same Time (4:00 pm)
Speaker: Ellen Katz
Vendor: Marcolin (2nd Studio)
Description: HIn 2022 the fast pace of developing technology, along with the ongoing impacts of the pandemic are fundamentally changing how and why patients make eyewear purchases. It has never been more important to ensure that all the needs of the patients you see are met. Attendees will leave this course knowing the three key questions used to easily assess a patients overall visual needs along with functional techniques for how to apply that knowledge during the dispensing process. We will also discuss how these skills can prove beneficial for your professional growth.
Emotional Intelligence (EI) to Improve the Patient Experience (5:00 pm)
Speaker: Brent Watson Practice Experience Director
Vendor: Alcon (2nd Studio)
Description: Do you ever encounter angry or difficult patients? Then this studio is for you! During this studio, we will explain the concept of Emotional Intelligence or EI, and explain why it is important to your practice. You’ll better understand your own “human software” that drives our EI. You’ll have heightened self-awareness and learn some techniques to help others disengage from an “Emotional Hijack.
Safilo’s Priority Brands – Brand Trainings (5:00 pm)
Speaker: Robin Brush
Vendor: Safilo (2nd Studio)
Description: Join Safilo to learn the brand stories that you can communicate to your patients. Once you know brand stories you can connect with patients. Join to win prizes!
Life Isn’t Perfect But Your Optical Can Be... Frame Dream Delivers! (5:00 pm)
Speaker: Charles Chopp Hilary Lewinson
Vendor: Vision Source
Description: Join this session to understand how the newest tools from Frame Dream can streamline processes, free up your time from boring, administrative tasks, and delight your patients. When your patients shop before they arrive - your capture rate goes through the roof! When staff members function as brand managers rather than stock clerks, the Optical becomes a vibrant retail experience. Start your Exchange off right by hanging out with the Frame Dream team!
Don’t Leave your Patients’ Eyesight in Jeopardy: Up Your Game in Ortho-K (5:00 pm)
Speaker: Christie Yee
Vendor: Euclid
Description: Learn more about Advanced Orthokeratology and Proactive Myopia Management Through a Lively Game of Jeopardy!